ChatGPT Visibility

Check your brand visibility in ChatGPT on a schedule, not a guess

Visibility OS runs your target prompts through ChatGPT, measures how often your brand comes up in its recommendations, and compares you to the competitors you track, so you know whether you are winning or losing this discovery channel.

Free plan includes ChatGPT tracking. No credit card.

Visibility score

0% in ChatGPT

Gemini
61%
Claude
55%
Perplexity
48%

Sample data shown for illustration.

Quick answer

How do you track your brand's visibility in ChatGPT?

You track ChatGPT visibility by running the questions your buyers ask through the OpenAI API on a schedule and recording what comes back. Visibility OS does that for you, storing whether ChatGPT named your brand, in what position, how it described you, and which sources it used, so the result is a trend line instead of a screenshot.

  • 1

    Checks run through OpenAI's official API, not by scraping the chat app.

  • 2

    Trial and Starter plans run gpt-4o-mini; Pro and Advanced run gpt-4o, and every check records which model answered.

  • 3

    The exact prompt and the full response are stored for every check.

  • 4

    ChatGPT is scored separately from the other assistants, because its answers draw on a different mix of sources.

What you track in ChatGPT

Sample figures, shown for illustration

Mention rate

72%

Sample brand, last 30 days

Model

gpt-4o

Upgraded tier; gpt-4o-mini on lower plans

Position

Recorded

Where you sit among named brands

Raw answers

Stored

Exact prompt and response kept

Why it matters

Why ChatGPT visibility matters for your brand

People ask AI assistants for product recommendations every day. Here is what that means in practice.

01

ChatGPT typically names a handful of options per product question. If you are not near the top of that list, most readers never register your name.

02

Answers can vary between sessions. A single manual check tells you what happened once, while a tracked prompt set shows you the actual pattern.

03

Competitors may be improving how well indexed and clearly structured their pages are, quietly moving up ChatGPT's recommendations while you are watching search rankings instead.

How it works

How the tracker checks ChatGPT

Every ChatGPT check runs through the same pipeline as the other four engines, so the scores stay comparable.

Step 01

Your prompt runs against the real API

Each tracked prompt calls OpenAI's official Chat Completions API directly, using the model your plan is set to.

Step 02

The answer is read for signal

A structured extraction pass checks for a brand mention, where it falls in the answer, and the sentiment around it.

Step 03

It becomes part of your score

Results are combined into your ChatGPT visibility score and compared against the same prompts run on the other engines you track.

Model used

gpt-4o-mini on the free and starter plans, upgrading to gpt-4o on Pro and Advanced

How we call it

Direct requests to OpenAI's official Chat Completions API. Nothing is scraped from a chat interface.

What we parse

Brand mentions, position in the answer, sentiment, and any competitors named alongside you

Update frequency

On demand from your dashboard today. A per-brand check frequency is already built in, with automatic scheduling coming soon.

What moves ChatGPT visibility

Well-indexed pages

ChatGPT leans on clearly structured pages it can find and parse.

Direct answers

Pages that answer the question in the first lines, in plain language.

Category coverage

Comparison and alternatives content, not just product pages.

FAQ

Frequently asked questions

  • On demand from your dashboard today, with a per-brand check frequency already built in and automatic scheduling coming soon.

Free to start

Start tracking ChatGPT visibility today

See how often ChatGPT mentions your brand, logged and compared over time instead of checked once and forgotten.

Free plan available. No card required.